Text Tips, Trends & Best Practices

U.S. healthcare is currently worth trillions of dollars. But did you know that almost $150 billion is lost every year due to cancelations? SMS (text) has become a popular way to streamline healthcare communications and reduce no-shows. Texting already has a near perfect open rate of 98%. This means that your patient reminders are guaranteed to be seen, reducing the number of cancellations and no-shows.   

Here are some tips you may use to provide better healthcare communication with your staff or patients to reduce cancelations. 

Play By the Rules

HIPAA laws are no joke. Before you can start any healthcare communications, you have to make sure that you’re compliant with HIPAA regulations. Have an SMS provider that has experience with the medical industry and knows how to work with HIPAA. Learn more about how to keep your texting HIPAA compliant here.

Integrate, Integrate, Integrate

One of the biggest benefits of text is the many ways it can help integrate your communications. Appointment no-shows can cost a physician approximately $150,000. Having all of your messages on one API or CRM system simplifies communications and reduces the likelihood of error. Scheduling reminders are beneficial for doctors, patients, and administration. 

A text message system can easily be integrated into scheduling software allowing everyone to be on the same page without extra effort. For example, when a patient confirms an appointment online or over the phone, the scheduling software can automatically send a text to confirm their appointment. An appointment reminder text can be sent the day before to ensure that your patients won't forget.

The Cure for Any Communication

The beauty of text is its simplicity and adaptability for a variety of different uses beyond appointment reminders. Reminders, alerts, and many other basic functions can be coordinated with simple texts.

For example, an HIV clinic saw a 4% decrease in no-shows after implementing text reminders. Molina Healthcare started an SMS program that allows members to receive text reminders on when to take their medication

The possibilities with text are everywhere. If you need some advice on how to get started, don’t hesitate to drop us a line. Feel free to contact us at sales@3seventy so we can diagnose your texting problems!

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