Text Tips, Trends & Best Practices

No matter your politics, we can all agree that we're living in some interesting times. The change in leadership has inspired many people of all backgrounds to get more involved. No matter what the political cause or organization, it is important that people stay connected.

It seems like social media has become the go-to grounds for many political conversations (or heated debates). Unfortunately, about 37% of Americans are worn out by politics on social media

Thankfully, texting (SMS) can provide another platform to get your message out. Even our politicians (love 'em or hate 'em) are increasingly reaching voters via text. Let's take a look back at some digital political trends and some tips on how to use text for politics.

The Times They Are A Changin'

As technology progresses, political campaigns have had to alter their strategies. During the 08 presidential election, social media was a new battleground for politicians. In fact, social media was a large reason Obama secured so many young, first time voters and won the election. But like we said before, many people are burned out by social media politics.

A big change in the 2016 elections was the increased use of texting. Right before the Iowa caucus, many candidates relied on mass texting to encourage voters to show up to rallies, support candidates, and remind them to vote. So, what are some key lessons learned? Well...

It's All About Who You Know

Your contact list is always an important part of building a successful SMS campaign. However, if you're texting for a political purpose, your contact list can make or break your initiative. It's imperative to make sure that your message is getting to the right people. If you have a large database, find a way to segment that database based on a particular demographic (geography, education, political affiliation, etc) so that you can have the most meaningful interaction. In a political climate that's more heated than ever, the wrong message can REALLY rub people the wrong way. 

Mind Your Manners

Politics brings out the passionate side in a lot of people, which is great, but sometimes that passion can be a little hostile. Be mindful about the way you're communicating your message. Don't assume that just because they opted-in to receive your messages that they are going to agree with everything you say. Yes, political messages should inspire people to take action but, as hard as it is to believe, it is possible to talk politics without getting nasty.

Have further questions? Feel free to reach out to us at sales@3seventy.com. 




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